Skills Library

25 production AI agent skills.

Copy any skill definition and deploy it in your Claude Code environment. Each skill is a self-contained knowledge module with frameworks, templates, scoring models, and execution logic.

ICP & Lead Intelligence

Account Qualification

Systematically evaluate whether a target account is worth pursuing. Three-level qualification stack with scoring frameworks, FITS model, and account briefs for Tier 1 targets.

  • 3-level qualification stack (automated screening, enriched scoring, deep qualification)
  • FITS framework: Firmographic, Intent, Technographic, Structural scoring
  • Tier assignment from Bullseye to Disqualified with action mapping
  • Re-qualification rules for non-responsive accounts
Campaign Analytics

Campaign Benchmarking

Benchmark outbound campaigns against internal baselines, industry standards, and cross-portfolio performance data. Three-layer benchmarking system with scorecards and trend analysis.

  • 3-layer benchmarks: industry, internal portfolio, and segment-specific
  • Campaign scorecard with A/B/C/D grading against segment percentiles
  • Cross-portfolio client comparison dashboards
  • Target-setting framework for new campaigns using historical data
Content & Copy

Content Evaluation

Objective 0-100 scoring system for content quality before publishing. Evaluates LinkedIn posts and newsletters across multiple dimensions with automatic deductions for pattern violations.

  • 6-dimension LinkedIn scoring: hook, value, voice, depth, engagement, CTA
  • Movie Preview Method hook analysis with 210-char enforcement
  • Forbidden pattern auto-deductions (AI buzzwords, em dashes, markdown)
  • Newsletter evaluation with separate rubric for story, insight, and application
Content & Copy

Copy Frameworks

Cold email and LinkedIn DM copy frameworks. Contains the 5-angle system used in Baseloop outbound pipelines, SPARK structure, CTA rules, banned words, and QA checklists.

  • 5-angle system: PAS, Teammate Name-Drop, Pipeline Leak, The Math, Direct Ask
  • SPARK framework for general cold email structure
  • Hard rules for word limits, subject lines, banned words, and CTAs
  • Copy QA checklist with 12-point pre-send verification
Campaign Analytics

Deal Patterns

Analyze closed-won and closed-lost deals to identify patterns that predict revenue. Surface what best deals have in common, why deals die, and how to replicate wins systematically.

  • 12-variable deal anatomy across profile, account, and stakeholder dimensions
  • 5 analysis frameworks: win patterns, loss patterns, speed, size, ideal profile
  • Loss prevention strategies mapped to specific failure modes
  • Quarterly analysis cadence with minimum sample requirements
Strategy & GTM

Demand Acquisition

Frameworks and calculators for customer acquisition strategy. Covers demand creation vs harvesting, CAC/LTV metrics, channel playbooks, and TOFU/MOFU/BOFU funnel optimization.

  • Type A (aware) vs Type B (unaware) customer acquisition strategies
  • CAC, LTV:CAC ratio, and payback period calculators with templates
  • 5 channel playbooks: content, paid, outbound, community, partnerships
  • Full TOFU/MOFU/BOFU funnel strategy framework
Outbound & Sequences

Email Deliverability

Cold email deliverability consultant. Infrastructure setup, domain health, warm-up strategy, inbox placement, scaling frameworks, and 2026 AI inbox adaptation from practitioners sending 2M-12.5M emails/month.

  • 5-layer deliverability hierarchy from infrastructure to copy quality
  • Odd/Even/Burner rotation system for infrastructure management at scale
  • 2026 Google AI inbox adaptation strategies
  • Volume economics calculator and scaling decision trees
Operations

Frontend Design

Create distinctive, production-grade frontend interfaces with high design quality. Guides bold aesthetic direction, typography choices, motion design, and spatial composition.

  • Design thinking framework: purpose, tone, constraints, differentiation
  • Typography, color, motion, and spatial composition guidelines
  • Anti-patterns checklist to avoid generic AI aesthetics
  • Production-grade implementation across HTML/CSS/JS, React, Vue
Content & Copy

Generate Ideas

Generate 2-week content batches (14 LinkedIn + 4 Newsletter) with topic clustering, priority ranking, and brief positioning. Analyzes scraped viral content to identify high-engagement patterns.

  • 2-week batch generation: 14 LinkedIn posts + 4 newsletters
  • Viral content analysis from scraped creator profiles
  • Hook database integration with new hook proposals
  • ICP-targeted content mapped to pillars and segments
ICP & Lead Intelligence

ICP Matrix Builder

Build comprehensive Ideal Customer Profile matrices with 5-dimension scoring, tiering frameworks, and segmentation strategies for precision outbound targeting.

  • 5-dimension scoring: firmographic, technographic, intent, persona, engagement readiness
  • 6-step process from customer analysis to quarterly iteration
  • Multi-segment ICP architecture with campaign isolation
  • Validation metrics tracking by tier with quarterly review
Operations

Inbox Zero

Email triage rules, category definitions, sender patterns, and draft reply templates for Gmail inbox zero management. Automates classification across 7 priority categories.

  • 7-category email classification: clients, pipeline, leads, newsletters, notifications, receipts, low-priority
  • Priority ordering with client and pipeline emails always surfaced
  • Draft reply templates for scheduling, follow-ups, and lead responses
  • Gmail filter suggestions with client domain safety rules
ICP & Lead Intelligence

Intent Signals

Detect, categorize, and score buying intent signals from multiple data sources. Transform raw company activity into actionable outreach triggers with signal stacking.

  • 4-category signal taxonomy: first-party, third-party, public, social
  • Signal scoring formula with recency, directness, frequency weighting
  • Signal stacking rules for high-confidence combinations
  • Signal-to-message mapping with outreach angle templates
Content & Copy

Lead Magnet Builder

End-to-end lead magnet creation through a structured 6-step process: concept scoring, expertise extraction interview, blueprint architecture, ghostwriting, quality audit, and LinkedIn distribution post.

  • Dual scoring: Comprehension Speed + Economic Proximity with 7.0 gate
  • Interactive Q&A interview replacing voice recordings
  • Section-by-section ghostwriting with continuity checks
  • 4-test quality audit: title, economic proximity, actionability, specificity
ICP & Lead Intelligence

Lead Prioritization

Rank leads by conversion probability using weighted scoring across fit, intent, and engagement. Build dynamic priority queues with signal decay and daily SDR allocation.

  • 3-dimension scoring: Fit (30%), Intent (45%), Engagement (25%)
  • Signal decay rates preventing stale leads from clogging the queue
  • Daily priority queue system with P1-P5 tier SLAs
  • Campaign-type adjustments for ABM, trigger-based, and re-engagement
Campaign Analytics

Objection Mining

Systematically extract, classify, and pre-handle prospect objections from sales data. Build objection playbooks that turn 'no' into 'tell me more' across outreach, calls, and follow-ups.

  • Objection extraction from transcripts, emails, and CRM notes
  • Classification framework: budget, authority, need, timing, trust
  • Pre-handling strategies for cold email and discovery calls
  • Objection playbook templates for team training
Campaign Analytics

Performance Analysis

Analyze outbound campaign performance across every meaningful metric. Diagnose what is working, what is broken, and exactly where to optimize for higher conversion.

  • Full-funnel metric analysis from sends to closed revenue
  • Diagnostic decision trees for common performance issues
  • A/B test analysis with statistical significance checks
  • Optimization priority matrix: highest-impact fixes first
ICP & Lead Intelligence

Persona Development

Build detailed buyer personas grounded in real data, not assumptions. Pain mapping, motivation frameworks, and messaging architecture for each persona in your ICP.

  • Data-driven persona construction from CRM and interview data
  • Pain-motivation matrix mapping problems to buying triggers
  • Messaging architecture: positioning, proof points, objection handling per persona
  • Day-in-the-life scenario for empathy-driven copy
Outbound & Sequences

Personalization Engine

Turn raw prospect data into compelling personalized email elements. Signal detection, personalization layers, and variable frameworks that make cold emails feel warm.

  • 3-layer personalization: company, person, and situation level
  • Signal-to-variable mapping for automated personalization
  • Personalization quality scoring (generic vs. researched vs. insight)
  • Template variable library with fallback chains
Strategy & GTM

Product Marketing

Product marketing frameworks for positioning, GTM strategy, and launch execution. Includes 90-day launch plan, positioning templates, and GTM motion selection.

  • Positioning framework: category, differentiator, proof, messaging
  • 90-day launch plan with pre-launch, launch, and post-launch phases
  • GTM motion selection: PLG, sales-led, hybrid decision framework
  • Competitive positioning matrix and battle card templates
Outbound & Sequences

Prospect to Sequence

End-to-end lead qualification and personalized email sequence generator. Takes CSV leads through n8n pipeline: pre-filter, research, score, tier, cluster, and generate tiered email sequences.

  • CSV-to-campaign pipeline with n8n automation
  • AI research via Gemini Flash with ICP scoring and tiering
  • Tiered copy generation: Sonnet for A+B, GPT-4o-mini for C
  • Instantly-ready CSV output with proper formatting and language support
Outbound & Sequences

Sequence Architecture

Design multi-step outbound sequences that convert. Timing, channel mix, variant strategy, and escalation logic for cold email campaigns.

  • Sequence timing optimization by persona and deal size
  • Multi-channel orchestration: email, LinkedIn, phone integration
  • Variant strategy with A/B testing architecture
  • Escalation and breakup logic for non-responsive prospects
Strategy & GTM

Transcript Analysis

Extract actionable intelligence from sales call transcripts. Systematic frameworks for mining discovery calls, demos, and follow-ups to improve messaging and close rates.

  • Structured extraction: pain points, objections, buying signals, competitor mentions
  • Talk ratio and question quality analysis
  • Pattern recognition across 10+ transcripts for systemic insights
  • Messaging improvement recommendations based on actual buyer language
Outbound & Sequences

Trigger Mapping

Map business events to outreach triggers. Define which events warrant immediate contact, what to say when they happen, and how to build event-driven outbound campaigns.

  • Event taxonomy: hiring, funding, leadership, product, tech, market signals
  • Trigger-to-message mapping with urgency scoring
  • Monitoring system design for automated trigger detection
  • Campaign templates for each trigger type
Outbound & Sequences

Winning Copy Extraction

Extract, analyze, and replicate patterns behind highest-performing email copy. Turn individual campaign wins into repeatable frameworks your team can deploy across every campaign.

  • Performance data mining across 30+ campaigns
  • Pattern identification: subject lines, openers, CTAs, structures that win
  • Winning formula documentation as reusable templates
  • A/B test insight extraction for continuous copy improvement
Content & Copy

Write Post

LinkedIn Ghostwriter: algorithm-optimized post creation with voice calibration, 360Brew/Depth Score optimization, AI detection avoidance, and 16-point quality gate.

  • Voice calibration from reference examples for authentic tone
  • 360Brew and Depth Score optimization for algorithmic reach
  • AI detection avoidance with forbidden pattern enforcement
  • 5 auto-detected structures: Lead Magnet, Strategic Insight, Tech Stack, Market Pulse, News Flash
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